In an organisation, employee’s loyalty and engagement is everything. It is needed for the whole company to function effectively, along with many other factors that come along in a working environment.
These days, a popular tactic has been known and used to make employees more driven and engaged at work. This tactic, which is now used by most of the modern companies we have today, is called Gamification.
What is Gamification?
Gamification is popularly known as the process of taking anything that has been existing already, and incorporating game mechanics to help employees be more motivated and engaged, and also to strengthen their loyalty and participation. It uses the techniques from game designers which are meant to engage gamers and are applied in a non-game setting such as the workplace.
How does Gamification work?
Employees can add elements from games to their everyday interaction in the workplace. Simple steps like unlocking of rewards with activities, conducting contests with prizes through social media, and many more gimmicks can be a great way to practice gamification. Through these examples, employees will be more engaged and would want to stick around longer, making them has fun at work and when they do, and their work performance will also improve.
Using gamification at work fuels employees’ competition, and that is a good driving force for people to do their best. Game-like incentives and friendly competition at work will help them break away from the usual boring work routine, and they are more likely to achieve success.
Gamification — what employees really think about it?
Since gamification directly involves the employees, since it is tailored especially for them, their thought on it is also crucial. According to surveys, employees have thought that having fun engagement programs at work are helpful for them. Some have also said that they will be more likely to perform a task well, and they’ll do their best if it has game elements in it.
Gamification creates love for work
It is now used by many to transform the usual business models into something new and more interesting. Gamification can help extend and strengthen relationships in the workplace, and crafts longer-term engagement among each and every one.
Gamification, which can be based on popular games in the social media, can help employees be engaged and appreciate their work and environment better. Almost everyone plays games on their gadgets, and when elements of the games that the majority plays are mixed into the actual workplace training, tasks, and activities, it becomes social and educational.
If employees are enjoying themselves at work and you can see that they are also performing well, they are most likely to be retained for a longer time. They would want to stay where they can be productive and have fun at the same time. Consulting with a workers compensation attorney from places like Rochester can also give you more idea about such topics.
Games vs. Gamification
Gamification is not games used for business and company purposes. It’s all about basing off from something existing and adding more techniques that encourage friendly competition and engagement.
Gamifying employee interaction, as well as for customers, can help you drive more sales and promote stronger collaboration and teamwork, deeper loyalty and better Return on Investment.
Mistakes to avoid in gamification
Although gamification is now a trend, you should always think that not everyone from your employees is interested in participating. So, don’t make it compulsory, and make it a choice instead.
When giving out rewards, don’t go overboard since that will cause confusion among employees. Even small rewards can go a long way, just make sure that you are not giving too much.
Inspiring examples of gamification
Walmart has used gamification and used it for safety training. The company was able to engage more than 5,000 employees on an emotional level by creating competition and heightened participation. Employees are not only motivated to work; they were also able to talk about the importance of their safety protocols during their work days. Through this, Walmart has recorded a decrease of 54% in incidents among their distribution centres.
When you decide to incorporate gamification into your company, you should be very clear in defining and measuring your processes so that people will know what they’re working for. You should also provide quick and efficient feedback to help make your plan succeed. Many companies now use gamification, should you decide to take part, conduct your research first before implementing it fully.