It almost seems like it was just yesterday that RewardMe went mainstream in the San Francisco Bay area, and within a short few weeks RewardMe has gone international and has launched in Vancouver, Canada.
RewardMe in Vancouver has partnered up with restaurants and cafes such as Starbucks, Robson’s All India Restaurant, Da Jia Japanese Restaurant, Sushi Mart, Beefy Beef Noodles, Trees Organic Coffee and Vancouver Magazine’s Best Cheap Eats Zero One Sushi.
The reason why these establishments have decided to sign up and use RewardMe Loyalty Program is because it’s designed not to focus on the one time bargain hunter who will enjoy the deal and then never come back. It’s a program that focuses specifically on how to get repeat customer activity.
What’s also bad is once a daily deal is done, a restaurant is no longer advertised with the daily deal company. The company is off to focus on the next company that wants to do a daily deal. They don’t provide continuous advertising and marketing for a restaurant. They don’t try to build a long term relationship to help improve the sales and marketing for the restaurant. They don’t mention a restaurant to their growing customer base. If you want to be able to reach their new e-mail subscription list you need advertise with them again, and again give them at least 50% off. Read more [+]