Video: The Beginner’s Guide to Gamification (19 of 90)

The Beginner’s Guide to Gamification (White Hat vs Black Hat Gamificiation)

Yu-kai Chou introduces the differences between White Hat and Black Hat Gamification. White Hat makes users feel powerful but lacks a sense of urgency. Black Hat creates urgency, obsession, even addiction, but gives users a bad taste in the mouth.

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